The Potato Research Group at NIAB CUF have a £1M annual income from AHDB, BBSRC, Innovate, CUPGRA, commercial. Mark has 33 years experience in the potato industry, including widely-respected consultancy to growers, packers, supermarkets, agchem companies and processors. Well-published in peer-reviewed journals (h-index 15 GS) and regularly-consulted reviewer and international conference speaker on irrigation agronomy.